visual identity & scenography consulting
audemars piguet contemporary
“rendez-vous” in basel, 2023
audemars piguet has been an associate partner of art basel since 2012. last june, they launched “rendez-vous”, a new cultural program at the intersection of art, music and gastronomy.
“rendez-vous” will travel to the art basel shows, next paris and miami beach in 2023 and hong kong in 2024.
in close collaboration with the event team at audemars piguet and the creative agency profirst, we established the visual identity and guidelines for the event setup, including ambiance and décor.
the blue color was inspired by an artwork created by a selected artist. This format for the exclusive dinner will be adapted with different colors based on the cities or artists involved. the graphic identity in handwritten style added a personal, human touch.
production by profirst
courtesy of audemars piguet
