art direction & design
lancôme
brand book essentials, 2023
lancôme, one of the leading luxury beauty brands in the world, is committed to building a happier and more sustainable future.
in crafting the brand book for lancôme, we were given carte blanche to its design, ensuring that each element harmoniously reflects the essence of the brand. this document serves as the ‘elixir’ of lancôme, encapsulating its aesthetic codes and values.
we’ve integrated key elements such as happiness, sorority, positive impact, rose, singularity, women empowerment, french chic (effortlessly chic), and a sense of grandeur. in conceiving lancôme’s brand book, we’ve brought about a true transformation, aiming for something extremely modern. we’ve created a piece with plenty of white large space, and words scattered here and there. it’s an edition piece that embodies lancôme’s grandeur—a brand that thrives thanks to its ambassadors.
collaboration with publicis luxe
courtesy of lancôme
