creative concept & photoshoot guidelines
van cleef & arpels
winter campaign, 2023
we’ve had the pleasure of collaborating with the maison van cleef & arpels across multiple seasons and campaigns.
this exclusive high jewelry campaign, created for the alhambra and perlée collections, celebrates the holiday season with diamond creations that guide on a luminous journey through the festivities.
the campaign immerses in a world inspired by modernist aesthetics. models seamlessly blend with the modules, their attire perfectly complementing the forms, while their postures harmonize with the surrounding environment. graceful movements and captivating perspectives come to life.
the collection unveils lunar energies in silver, gently illuminating spaces with a soft, moonlit glow.
production – lgamanagement
photography + art direction – erikmadiganheck
courtesy of van cleef & arpels
