creative concept & photoshoot guidelines
van cleef & arpels
diamond breeze collection
winter campaign, 2023
van cleef & arpels’ diamond breeze exclusive high jewelry campaign celebrates the beauty of the lotus.
each winter, the house unveils its diamond breeze collection inspired by the pure beauty of nature and veiled by a blanket of snow when the landscape is dressed in frost crystals, they unfold their white or colored petals, like a symbol of vitality.
the lotus flower made its first appearance in vancleef & arpels’ collections as early as the 1920s, designed in anegyptian style. a symbol of purity, enlightenment and rebirth, the lotus has always embodied a sacred meaning across various cultures and religion.
production – lgamanagement
photography + art direction – erikmadiganheck
courtesy of van cleef & arpels
